This is a question I get asked a lot, most often in relation to family photography. What should I wear? What would be flattering/look good? While there are no "right" answers to this question, there are some tips to help your outfit(s) amplify the look of your photos. These answers are adapted from Jen Hebert's blog - http://www.jenhebertphotography.com/ - she is a very talented photographer out of Utah. The original post can be found here: http://jenhebertphotography.blogspot.com/2011/09/what-to-wear.html
WHAT TO WEAR:
COORDINATION is key! Coordinating does not mean everyone must match It is best to pick 2 or 3 coordinating colors and have everyone wear a variation of them. For example; gray, blue, and yellow or brown, green, and white. Patterns always make for an interesting look in photos so don't shy away. Layers and accessories also help amp up the interest in a photo.
DOs and DON'Ts:
DON'T wear all WHITE shirts. Everyone blends together and the image looks flat.
DO wear patterns! Houndstooth, plaid, stripes, gingham - the options are endless, but help set a colorful tone to the whole image. I love little boys and men in a colorful plaid shirt. Use the colors from the pattern in an accessory or shoes to complete the whole look.
DON'T wear LOGOS or GRAPHIC TEES! Nothing kills an image like a prominent label or graphic t-shirt. If you are going for a collegiate look, school oriented gear is an exception to this rule.
DO bring layers! In a limited time shoot, you want to get as much variety in your photos as possible. Layering a jacket over a dress or a sweater over a button up adds a new twist to your outfit and the look of a photo.
DON'T wear something that you are not comfortable in or that is unflattering. You will likely have poses that require you to sit, lie down, and stand. Make sure you can do this comfortably in your outfit. Wear something you feel good about yourself in. This seems obvious, but it is common for a client to complain that they hate their arms in a photo yet they choose a short sleeve shirt. Highlight your assets, downplay your areas of concern, and you and I will both be far happier with the results.
DO go shopping and purchase new clothes if you want to. If you are investing in a photo session than you would like the images to turn out as well as possible. Putting thought into your outfits will help make the experience and results amazing.